FRESH & Local


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greenhouse-production

By Kara A. DiCamillo

Within the first month of the launch of FRESH, a movie about what we eat, the film received over 20,000 visitors to its website and hundreds of screenings have been organized to date. This documentary made its debut a few years back (2009), but if you haven’t seen it yet, you must. And now is the time. You can watch FRESH for free right on your desktop, but today is the last day! The filmmaker’s hope is that you’ll be inspired to share it and get your friends involved as well by hosting a screening party.

While this documentary by Ana Sofia Joanes has a similar theme as Food, Inc. and Fast Food Nation, Joanes focuses mostly on farmers and local food producers, and their positive relationship to our meals. “New thinking about what we’re eating” reads the documentary’s tagline. Many of us are familiar with what the problems are in our food systems (thanks to the aforementioned mentioned films), but Joanes takes a closer look at solutions. She shows the success of those who are producing their edibles differently, and the benefits of small-scale farming.

With interviews from food experts, authors, farmers, and small business owners, FRESH looks at the challenges that many face when shifting to farming more sustainably, and to farming for their local community.

FRESH wants all of us to join the grassroots movement, which is why they are offering 50% off the purchase of the DVD after watching the free screening online. You’ll receive an exclusive link to purchase it for $14.99. They want Sierra Club Green Home readers to share the story, host their own screenings, and even consider purchasing a copy for a gift so someone else can spread the word.

So head on over to the website and watch FRESH right now. Sierra Club Green Home is confident that, after seeing this movie, you’ll want to get involved in the local food revolution.

For related articles, see:
Community Supported Agriculture: Fresh, Green, Local
SCGH’s Healthy Eating Guide


© 2012 SCGH, LLC. All rights reserved.

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