SCGH (formerly Sierra Club Green Home) was created in 2008 in partnership with Sierra Club—America’s oldest, largest, and best-known environmental organization. In 2014, it was acquired by leading digital content marketing agency, Frac.tl.
SCGH is a global blog that keeps you updated on the latest progress in social responsibility, including:
-business & global megatrend insights
-green home & style inspiration
-profiles & expert advice
All content found on our site is original unless otherwise noted. Our education is developed by a dedicated writing staff with tremendous experience and credentials in all things green. We have tried to deliver an honest, balanced perspective and will continue to update our articles as new issues and solutions arise. Below is a brief description of each of our key team members. But first, we’d like to thank Gary Rappeport. Without his imagination, this project would never have happened.
Jennifer Schwab, Chief Sustainability Officer/Co-Founder
Jennifer Schwab is an expert in sustainability education specifically best practices in water management. She is also a noted columnist on Huffington Post whose “My Inner Green” articles on all things sustainable are widely followed by influentials in the U.S., Europe and the Mideast.
She was instrumental in creating Sierra Club Green Home, the first-ever social entrepreneurship model attempted by the Sierra Club in its 121-year history. The purpose of SCGH.com is to enlighten the average American about sustainable practices in their home and daily lifestyle. After running SCGH.com for five years, Jennifer sold the site to digital marketing aggregator Frac.tl.
While at SCGH.com, she developed the “GreenCheck” validation program and directory for green suppliers. She is also the founder and co-creator of Green Leader®, an internationally recognized sustainability education program for corporate managers and their staffs.
Jennifer studied environmental design and sustainability at Art Center College of Design in Pasadena. Following Art Center, she earned a Masters in Urban Planning and Sustainable Design at the University of California, Irvine. Jennifer is a LEED Accredited Practitioner and served on the Orange County USGBC Education Committee.
Ms. Schwab earned a Fulbright Scholarship in 2013-14 which she performed in Israel to teach water management at Arava Institute in the Southern Israeli desert. Jennifer continues to serve as a consultant at Tel Aviv University for the Cohn-Minerva Project, which explores the social equity aspects of sustainability. She was awarded “Best Green Entrepreneur” by the 2013 Mumbai World CSR Congress, and was the 2012 Piece by Piece gala honoree in Los Angeles. She was an American delegate to The Economist 2013 Arctic Summit in Oslo, Norway and the 2014 featured columnist at the “EMIC” (Ethiopia, Myanmar, Iran, Colombia) Impact Investing Symposium at the Grefeinstein Castle in Switzerland.
She is a member of the Board of Advisors for Source Intelligence, a carbon footprint assessment company based in San Diego. Jennifer also serves on the Board of Advisors for New Media Expo, America’s largest social media conference and tradeshow.
Ms. Schwab is a frequent speaker at a wide variety of environmental conferences and forums. She is a widely quoted media analyst in publications including The New York Times, The Wall Street Journal, Dwell, Fortune, Forbes, CNN Money, CNBC, and Consumer Reports, among others. She has also appeared on WSJ Lunch Break, NBC-U, CBS, NYT, and Fox News. Jennifer was previously a frequent guest on ABC’s Good Morning America with Sam Champion.
Away from work, Jennifer follows art and design avidly and is also a trained Cessna 172 and Beechcraft Duchess multi-engine pilot. She serves on the Museum of Contemporary Art (MOCA) Photography acquisitions committee in Los Angeles. She is also a member of YEC (yec.co), an under 40 entrepreneurs group that consists of Founders/CEOs that have taken a company through acquisition in the last three years.
Jennifer can be reached at firstname.lastname@example.org.
Gordon Wangers, Chief Marketing Officer Gordon serves as lead marketer and chief editor at SCGH. He is also responsible for SCGH’s brand image. Gordon believes that together we can impact climate change with each person doing their part to live greener. He became a hardcore recycler more than 25 years ago while working at Alcoa, Inc., which created one of the first aluminum can recycling programs, and has expanded his environmental efforts ever since. Previously, he spent three decades in marketing communications, with PR agencies Burson-Marsteller and Golin Harris; sports marketing firm Advantage International (now known as Octagon); and the marketing and promotion firm, AMCI, which he ran for 20 years before selling the business to advertising conglomerate, Omnicom. Gordon studied journalism and business at the University of Illinois and University of Missouri. In his spare time, Gordon can be found exercising or jamming the blues on harmonica.
Heather-Leigh Logan, Operations Manager As the manager of operations, Heather-Leigh is responsible for SCGH’s daily operations, including the Green Directory, advertising, customer service, office operations, event coordination, and collaborative newsroom and social media efforts.
Heather-Leigh received her Bachelors degree in Sustainability with an emphasis on Ocean Conservation. She is continuing on to pursue her MBA. With an insatiable desire to find modern ways to live harmoniously with our planet, sustainable business initiatives have become her life’s work. Inspired by her family’s non-profit organization, Sacred Lands, Heather-Leigh began working towards environmental conservation from a young age. Heather-Leigh has worked for a wide array of environmental organizations, from Sierra Club to Greenpeace. Her experience and involvement in the field led her to work for Sustainable Innovation Group. Heather-Leigh seeks to bring her unique perspective, passion, and purpose into all of her work.